Building a business is simply a series of milestones surrounded by systems, strategies and deadlines.  But your customers are the sustenance to your business. Knowing the right ones for you, procuring them and cultivating...

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By taking the buyer's journey and combining it with marketing research to effectively communicate, the development of a marketing and sales plan become clear.  Your marketing ultimately writes itself and your sales grow amongst those who truly desire your product because they feel as though you are talking directly to them and solving their pain.  You gain avid customers that feel driven to recommend your product or service.  

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The Greatness Company ultimately believes that the evolution of marketing has forced us to focus on online marketing which has, in turn, forced us to focus on specific forms of relationship marketing.  We use a combination of online marketing and relationship marketing as our main focus when developing marketing plans keeping in mind that all businesses are unique and require a unique combination of methods.